Lingerie studio. How to sew your own underwear? Details and variety of business on handmade lingerie

30.05.2024
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The portal contains addresses and telephone numbers of Moscow ateliers where you can order individual tailoring of underwear. Contacting the studio will help you buy an option that fits a woman’s figure perfectly, emphasizing her advantages and gently correcting her shortcomings. Prices for custom-made underwear are presented in easy-to-compare tables. Thus, you can compare the cost of services in different studios and find the best option. The portal contains reviews from visitors who have already contacted the studio or salon. This will help you find really decent seamstresses and tailors.

How to choose a tailor shop for custom-made underwear?

Tailoring underwear to order is a service for those who want to have an exclusive set in their wardrobe, one that no one else in the world has. Another common reason why people order underwear from a tailor is because of non-standard sizes or preferences. What to look for when ordering, and how to choose the right tailor?

Requirements for a master

It is preferable to choose a Moscow studio that employs craftsmen who specialize in underwear or swimsuits.

It’s good to have at least a rough idea of ​​what the desired item will be. If your own ideas or inspiration are not enough, a lingerie designer comes to the rescue. Developing a model is more expensive than repeating an existing set, but a talented craftsman can create a real miracle from lace, silk or even fur. There are a few more important points to consider when ordering:

  • Comfortable to wear. Even something as simple as a nightgown can be sewn poorly, let alone a bodysuit, bras, corsets or panties. A competent tailor pays attention not only to the literal execution of the task, but also to how you feel about the item. Some customer sketches are difficult to implement, but even the most exotic item can be comfortable to wear.
  • Ability to work with material. Good craftsmen prefer to use high-quality materials that will not lose their strength and color after several months. Often when sewing, French lace, silk, and various accessories are used, which guarantees a pleasant appearance of the finished product. To work with delicate, fragile or slippery fabrics, you should only contact an experienced specialist with a portfolio.
  • Before picking up your underwear and making payment, be sure to try it on. There should be no protruding threads, nothing should cause pain or discomfort when worn, the cups of the bodice should fit tightly to the skin. For underwear, the size is also very important, and if it doesn’t suit you, then don’t be shy: be sure to tell the specialist about it.

What influences the price, and how much does custom tailoring of linen cost?

Prices vary depending on the following factors:

  • Material type. The cheapest is cotton fabric, the most expensive is fur, leather, natural silk.
  • The complexity of the style and size of the item. Here, corsets, bodysuits and sets of several products lead in price; in comparison with them, small things like panties or suspenders are inexpensive.
  • Cost of fittings or decorations. For linen decorated with embroidery, pearls or Swarovski crystals, the price will be higher.

Tailors admit that the most expensive part of tailoring is cutting, but the most important thing depends on it - the fit of the finished product on the body. There is no seasonality in prices for lingerie, so the price always remains the same.

Individual tailoring of underwear is quite an expensive pleasure; the price for a set starts from 2500 rubles. and reaches up to 50,000 rubles, and for corsets – up to 100,000 rubles. If your budget is limited, then promotions and special offers that we regularly publish on our portal will help you save money. Many companies offer gifts to regular customers and give a discount on the second and subsequent orders.

Stylish and high-quality men's underwear is a very important component of the modern man's wardrobe. Each of them knows perfectly well how important it is to choose the right underwear, since it is closest to our body. Of course, in stores, shopping centers and boutiques there is a huge selection of these products, but still they may not suit everyone, because there are people with different tastes and needs.

Therefore, the best option in this case would be to have custom-made underwear sewn in the Igor Pronin salon-atelier. We will help you decide on the choice of underwear design, the material from which it will be sewn, as well as with all other production details. Thanks to our professional designers, sewing family men's underpants to order in the Igor Pronin salon-atelier is not just a process of creating clothes, it is the creation of perfect underwear that will satisfy its customer, both in terms of comfort and style.

We employ only highly qualified tailors who have repeatedly been trained by leading European specialists. Therefore, they are able to create almost any type of men's underwear, regardless of size, style and type of fabric.

As for the quality of the panties we sew, it is impeccable. In the sewing process, we use only elite fabrics from European manufacturers, which are soft, comfortable and amazing in appearance. The underwear sewn in our atelier is very high quality, beautiful, stylish and comfortable men's underwear, the likes of which cannot be found in stores. By contacting our specialists, you can count on a warm welcome and an individual approach to you in order to create underwear that perfectly suits your needs.

Women's underwear (women's underwear) is clothing that is worn directly on the body and creates favorable hygienic conditions. Underwear is designed to protect the most sensitive areas from direct contact with the environment; underwear also gives and maintains the shape of the body, hiding its imperfections. The first mentions of prototypes of underwear are found in the countries of the Ancient World (Egypt, Greece, Rome). And since then, changing forms and materials, underwear has not lost its relevance.

Despite the fact that very large companies and even entire countries (China, India, Turkey) are engaged in tailoring, individual tailoring of women's underwear has firmly taken its place in this niche and is gaining more and more space every year. Why is this happening?

Even with the advent of new technologies and widespread labor automation, the human body, especially the female body, has individual proportions and characteristics that cannot be taken into account in the mass machine production of underwear. Women know that choosing, for example, a bra becomes an adventure and it does not always end successfully. Each manufacturer has its own dimensional grids and patterns. Moreover, in pursuit of profit, mass tailoring produces only what is currently in trend. Thus, push-up bras have practically replaced other mass-produced but outdated models (for example, bras without support). And those women for whom the push-up model is inconvenient and does not suit them have to look for the right styles. And they are found only in small-scale manufacturers, or in expensive designer boutiques. So it turns out that there is a huge demand that can only be satisfied by the business of custom tailoring women's underwear. Also, mass production, in an effort to reduce cost, uses materials with low wear resistance, so it is not uncommon for underwear to become unusable after 4-5 months of careful wear.

And, it would seem, this sentence can be the end of this business idea, because the main line is outlined - there is demand, there is a business niche, you can organize your own business. Having cutting and sewing skills (which can be obtained in 2-3 month courses) and technology, you can look for your clients, offering them individual tailoring of underwear. Yes, this scheme is correct, but, as they say, the devil is in the details. And we will now try to describe these details in more detail.

Details and variety of business on handmade lingerie

Sewing women's intimate lingerie is a wide niche, but there is also competition in it - from beginner seamstresses and fashion designers to completely independent designer private brands. Despite this, it does not satisfy the demand. Because, we repeat, the whole point is in individuality. Both seamstresses and well-known brands, no matter how hard they try, are not able to satisfy all the demand for individuality, otherwise they will “break” into mass production. Although, it is worth giving them their due, it was thanks to them that a positive market situation in this niche has developed - a strong opinion among consumers that handmade underwear is much better than a mass product. This is the best property of “word of mouth” and with each new manufacturer in this business this opinion only strengthens among customers.

Therefore, the key advantage of this business idea, based on the foundation of positive reviews and opinions about the industry as a whole, is the variety of lingerie models and the individuality of clients.

Talk about diversity. When starting your own handmade lingerie business, it is advisable to choose the types of lingerie that are familiar to you, gradually expanding your experience and, therefore, your offerings. You can start by sewing women's bras, as the most sought-after item of women's clothing. It is only men who think that all bras are the same and are called in one word “bra”, but we know that each model has its own characteristics and functionality. In addition, the same models look different on different female figures. And thanks to this fact, it is already possible to expand in this niche. And if you start combining materials, adding unique design and functionality, then you will have enough work for years to come. And yet, we should not forget about all the diversity that can be combined under the heading of women's underwear. Judge for yourself, here is just a small list of women's underwear that can be sewn by hand:

  • Bando- a band of fabric worn around the chest.
  • Bodysuit- tight-fitting underwear, combining a T-shirt and panties, similar to a swimsuit, fastened in the groin with buttons or hooks.
  • Bra- covers, supports, lifts the female breast.
  • Bustier- a type of bra with underwires without straps, combined with a short corset.
  • Grace- corset without lacing.
  • Combination- light underwear, similar to a dress. Worn over underwear under outerwear for a better fit of the dress and emphasizing the figure.
  • Corset- a type of underwear for tightening the waist and straightening the posture.
  • Negligee- a light house dress, a type of pajamas or nightgown.
  • Peignoir- a type of women's robe.
  • Garters and garter belts- a belt with braid or elastic bands to keep the stockings from slipping down.
  • Teddy- a lace version of a one-piece swimsuit.
  • Woman pants- shorts (the same along the entire length), slip (completely covering the buttocks), thongs (completely open buttocks), tanga (high waist), thong (minimal coverage of the bikini area), etc.

Do you feel the scope? Add to this the variety of materials, design options, accessories, and styles. Endless sea for business on handmade lingerie.

Key features of the custom lingerie business

Naturally, we do not remind you that you must be able to sew and know how to do it correctly. That is, to have not only the equipment, but also the technique of sewing lingerie. Of course, you can start without experience, with the simplest models. However, you still need to be able to sew and know how to do it correctly. Otherwise you will lose all your clients.

When starting your own custom tailoring business, you will naturally need clients. You will look for your clients through social networks and free message boards. Perhaps you will create your own website and then you will look for clients through contextual advertising and promotion. Or maybe first you will sew for your friends, then your friends, and so on. In any case, sooner or later you will gather a base of your regular customers. Which will bring you your main income. We will provide a number of tips that will help you find new clients and retain old ones.

  • Individuality is the strength of your business that will constantly rise to the top. Don't be lazy to take detailed measurements from all your clients. When creating underwear, take into account the features and specific features of the clients’ body. Try to hide imperfections and emphasize body features. But don’t do this at the expense of the comfort of the linen.
  • The quality of materials must be of a high level. Do not try to reduce the cost of your models as much as possible due to the material. Underwear is purchased for intensive wear, so all the savings will result in rapid wear and tear of your products. And this, in addition to complaints, will be a blow to your reputation. You should use cheap material only for developing patterns for new models and for exhibition samples.
  • Choosing the segment of types of underwear in which you will do your own business. Focus on non-standard models of popular trends. This approach is used by famous and expensive brands. Their lingerie models are very expensive and inaccessible to most. Availability is in your hands. But, don't blindly copy these models. Firstly, you won’t be able to do this without a sample. Secondly, it's ugly. Thirdly, it deprives you of your individuality. Always develop something of your own - this is your “face”.
  • Don't shy away from accessories. Sewing, of course, should be a priority. But, additional accessories are always additional profit or a compliment to your customers. Brooches made from leftover fabric, bracelets, bows, sequins, fashionable little things - all this will distinguish you from the mass sector.
  • The average cost of custom-made lingerie is 25-30% higher, but can reach 300% (depending on the material) than that of mass-produced models.

Handmade lingerie will always be in demand. Demand will only change for models and fashion trends. But, individual tailoring of underwear takes into account the characteristics of the figure, which will never be achieved in mass production. Use this fact in your business.

If you are looking for a highly professional lingerie studio in Moscow, the Igor Pronin salon will be happy to offer a tailoring service for the items you are interested in. By placing an order with us, you will receive comfortable underwear, made from high-quality fabrics made in Europe. Our specialists have extensive experience in sewing lingerie and other clothing according to the customer’s personal standards.

Sewing women's underwear is a difficult task, which only high-class professionals can handle. In our studio you can order exclusive lingerie and other clothes, characterized by impeccable quality and thoughtfulness in every detail. It is no secret that it is almost impossible to purchase such products in a regular store in Moscow. That is why the demand for such a service as tailoring custom-made linen is growing every day.

Lingerie sewn by our specialists has many advantages:

  • ⦁ soft, beautiful, but durable fabrics used for sewing retain their appearance for a long time even with frequent wear;
  • ⦁ the underwear fits perfectly to the figure, does not rub or restrict movement;
  • ⦁ the fittings are highly durable;
  • ⦁ underwear is tailored taking into account the individual characteristics of the female figure.
  • ⦁ each model of lingerie is unique, all details are designed taking into account the wishes of the customer.

Tailoring underwear to order

By ordering women's underwear tailoring in our studio, you will definitely not be disappointed. The cost of custom-made products is not much higher than that of underwear from good stores, and you will get much more pleasure from wearing it. Soft fabric, reliable fittings, stylish style and absolute comfort are the qualities of underwear that every woman dreams of. These are the products we create in our atelier. It is also important that tailoring linen to order guarantees not only its excellent appearance, but also durability even after repeated washing.

If you don’t want to waste any more time searching for the perfect underwear and other clothes, order them to be sewn in a specialized atelier. We will produce women's underwear of even the most complex style in the shortest possible time, using the latest technologies. You can choose the fabrics, finishing materials, color and model of the product yourself, in consultation with our professional designers. Call us to discuss all the details, choose the best solution for you and place an order for sewing underwear that will become a real pearl of your collection.

", in which we conducted a survey, the main question of which was: what kind of business would you like to do right now? The youth were happy to share their thoughts. The first of the respondents was Anastasia Menyakina from Nizhny Novgorod - at the age of 20, the girl practices sewing underwear with her own hands at home.

Anastasia wants to learn in detail about the nuances of sewing lingerie and finally decide whether sewing is worth doing in the future. We took the liberty of answering her basic questions.

Sewing your own underwear as the start of a big business

Audience, funds and sacrifices are, unfortunately and fortunately, the components of good business. Nowadays, the audience seeking to buy something original, individual and beautiful are people under 35 years old, mainly, of course, girls.


They are interested in jewelry, clothes and underwear, which means they need to act and open their own business. Handmade lingerie will always be of interest to women who want to become even more attractive and simply please themselves with a beautiful new thing.

The process of sewing designer underwear sets


People will always like to dress beautifully, and sometimes they are willing to pay a lot of money for a quality product - the main thing is that it is pleasant to wear. Do-it-yourself production and sewing of underwear is a business whose relevance is difficult to underestimate. Young people, unfortunately, do not have a lot of money, so at first you should not register as a student (although in the future you must do this), because in 2017 it will cost at least 10 thousand rubles.

If there is not enough knowledge regarding this issue, then you can register an individual entrepreneur in Nizhny Novgorod through the services of this company, and at a very reasonable price.

At first, you should focus on sewing only one type of underwear, for example, sets in a “bottom-top” combination. And after customers begin to trust your products, expand the range, work on new models.

Uninformed readers who are interested in this type should know about the basic aspects of making such accessories:

  • purchase and preparation of materials;
  • design creation and pattern making;
  • cutting fabric (serging, if necessary);
  • tailoring;
  • depending on the design - trim with beads, sequins, lace, ribbons.

The sewing process contains many additional steps, and, of course, such production takes a lot of time, however, this justifies the high demand for designer products. If necessary, you can complete courses in sewing underwear - there are several of them in Nizhny Novgorod. It is not necessary to look for the most expensive and prestigious master classes (that will come later) - first, it is enough to get the basics, and then go learn from famous professionals.

Equipment and raw materials

The list of sewing equipment does not include just a sewing machine, but if you are young and do not have a lot of money to create your own production workshop, then it is enough to purchase only the most important things:

  • classic sewing machine with pedal;
  • marking gun;
  • end ruler;
  • scissors, needles, threads and other sewing supplies;
  • different types of fabric.

Sewing underwear with your own hands can be called a business with minimal investment, because all the equipment listed will cost about 10 thousand rubles (the price includes the cost of sewing accessories, and the fabric is considered separately). At first, due to the lack of funds for a cutting machine, you can make layouts and cut the fabric yourself at home.

When starting to sew your own underwear, you can purchase an inexpensive but reliable German-made Veritas Rubina sewing machine. Over time, you can buy something cooler, but given the low price, especially for used products, this is an ideal option. You shouldn’t immediately try to buy everything new and necessarily expensive - a business is built first of all on the person himself, and then on the funds.


If sewing underwear with your own hands has taken off, and you are planning to seriously start a business by deciding to open an underwear sewing studio, then you should additionally purchase:

  • measuring and grading machine for measuring material and assessing quality;
  • mobile cutting machines;
  • cutting tape machine;
  • machine for sewing straps;
  • three-thread overlocker for stitching;
  • flat-stitch machine for stitching lace from the inside;
  • laying carriage;

But it makes sense to purchase this kit only when there is a client base and stable sales appear, for example, the possibility of selling in wholesale quantities. Then you can not spend the proceeds, but save them and spend them on expanding your business.

Sewing your own underwear: room

Most modern sewing machines are quite compact: they fold up and are put away in special cases, so you don’t need a lot of space for storing fabrics and equipment. You just have to allocate a couple of shelves in the closet and your storage unit at home is ready.


A desk can become a workplace; we advise you to remove all unnecessary things from it before starting work, because, as you know, there should be no distractions during the work process.

Fabric selection

  • viscose;
  • cotton;
  • modal;
  • silk;
  • poplin bamboo.

Sewing lingerie with your own hands from lace is especially popular, because it is a classic.

Tip #1: Don’t try to sew bright, unusual underwear. Girls are used to buying things that can be worn with clothes of any color, so fabrics in pastel colors (pale pink, pale blue, cream), white, beige, brown, dark blue, black are especially relevant. While the client base is unstable, do not try to jump over your head and come up with a model that no one has ever sewed before - create basic models, gain customers, take individual orders.

Tip #2: purchase the necessary material in bulk; usually fabric for sewing underwear is sold 1 meter wide. High-quality material is expensive - so before purchasing you need to accurately calculate how much you will need and give a small reserve.

Financial questions

As you know, no business can do without a certain amount of money, which would allow it to grow. Sewing requires 30 - 50 thousand rubles. Below is a table with approximate minimum costs:

The cost of the product must be calculated based on time costs (for example, 100 rubles per hour of work) and the price of fabric and finishing materials. On average, a “bottom-top” combination will cost 700-800 rubles. For the first two months, you need to sell clothes at a lower price, not 600, but 450-500 rubles. First, buyers will be attracted by the price, and then by the quality and appearance of the product.




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