An effective news feed that should be used to develop and promote your business. And if you do this in an unusual way, you can provide a good push to start word of mouth. In the salon business, the most difficult task is to impress guests. Exceed expectations and surprise everyone - you will receive an influx of customers. In addition, combine business with pleasure. Strengthen your team, have an interesting time and attract media attention to the salon.

Holiday for clients

Most people are not interested in the age of your company or the number of anniversaries. To attract attention to the upcoming event, prepare a bright and attractive offer. Place it on a banner or banner, print leaflets and distribute them in busy places in the city, use social networks with online advertising.

The list of invitees should include regular customers, representatives of suppliers, as well as the city administration. The first two groups are the main partners of the beauty salon. Their presence makes the holiday a corporate event, becoming a source of advertising and expanding the client base.

High-level salons additionally invite deputies, the head of the region, the mayor, and representatives of government structures who will be useful for business.

Main goals

First of all, it's networking. A lot of people gather in one place, where new acquaintances can easily be made, on the basis of which strong business connections can be built.

Main features:

• Establishing and expanding the circle of contacts. People like to buy from a specific person, not an impersonal company. The event will last at least a couple of hours, and this is enough to fully communicate with several guests.
• Development of cooperation. At your birthday party you can meet useful people, potential investors or find your dream client. Prepare a unique offer for everyone. Create the right association in your mind with your salon, so that in the future, when a need arises, a person will immediately remember you.
• Development of business relationships. During the conversation, touch on the topic of your services, inviting your interlocutor to solve a problem. If in the end the client is satisfied with the result, your advice will become highly valuable to him and he will definitely contact you again in the future.

An established client base ensures a stable income and allows you to quickly promote your services. By inviting regular customers to your birthday party, you can make your relationship with them stronger. Offer them service memberships or a discounted annual card. Then they are guaranteed to contact you only during this time.

Choosing gifts

In this matter, it is necessary to take into account the degree of importance of each guest. These can be branded souvenirs, a catalog with the services of your salon, discount coupons, certificates, cosmetics samples, boxes of chocolates, letters of gratitude.

When choosing, adhere to the following rules:

• Regular and VIP clients are given more expensive gifts that can be used for a long time (cosmetic bag with a company logo, watch, bag).
• One-time and potential clients should prepare small branded souvenirs - keychains, calendars, notepads, diaries, pens, magnets.

Corporate gifts reflect the values ​​and priorities of each company. A big plus for the salon’s reputation will be not cheap, impersonal souvenirs, but original and useful gifts.

How to organize

The number of guests at the celebration depends on the popularity of the establishment. Large chains invite hundreds of people and rent special halls or restaurants. If the event will have 10-25 guests, it can be held in the salon itself. Set the buffet table in a separate room, and choose the largest room for the main event.

To organize leisure time for a large number of people, consider an entertainment program and a buffet table.

The holiday will be remembered by guests if you prepare an interesting scenario. You can entrust its preparation to an event agency or do everything yourself. When preparing the program, keep in mind that there will be a lot of people unfamiliar to each other at the holiday. To create a friendly, relaxed atmosphere, avoid being overly creative.

Write out the scenario events minute by minute, starting from the preparatory stage and ending with the transportation of guests. This way you will minimize the formation of empty niches when the guests have nothing to do and the invited stars do not have time to work out their program.

As an example of how to spend a birthday in a salon that is just opening, you can take an artist’s workshop. Place illustrations of paintings, easels, and unfinished portraits inside. On the multimedia screen, launch pictures with photographs of fashionable hairstyles and nail designs. In the official part, introduce masters working in their genres: painting - makeup artist, graphics - eyebrow artist, sculpture - cosmetologist. Next, organize master classes and show a bright show program.

For an existing salon, the plot of the script can be based on the image of a witch who has lost her beauty and health. She goes to look for a salon that will make her a beauty. As the story progresses, guests are offered a series of themed games that prove the effect of various procedures. In the end, the witch turns into a princess.

The decoration of the salon should correspond to the theme of the holiday. Original flower arrangements look beautiful. Decorating with fabrics will make the atmosphere more festive. The decorated space can be used as a photo zone.

All guests should be sent invitations by letter or email. The first option is more preferable. The invitation text is written on behalf of the company and includes from 5 to 7 lines. It indicates the time, date, place, directions, dress code. For each group of guests, prepare your own invitation text - thank clients, express gratitude to suppliers and partners for their cooperation, promise media representatives a spectacular event with an interesting program.

In honor of your birthday, it is worth making promotions aimed at both attracting new customers and retaining regular ones. It is better to approach each target group individually. Men are offered a haircut with free beard styling; for women - a 20% discount on all cosmetics. A great incentive to come to your salon is to receive a bonus that you can use later.

Throughout the event, do not forget to give gifts to your guests. Hold a lottery where you can win a free service. And be sure to organize professional photography, as well as a themed photo zone. Hang a wide-format banner with your logo on the wall, and then post the photo on social networks, on your website and other websites. Involve beauty bloggers and famous online personalities. Consumers trust the opinions of the people they read more than standard advertising formats.

Holiday for employees

A successfully held holiday increases team spirit in the team, increases employee loyalty, and also motivates them intangibly. At corporate events, people have the opportunity to get to know each other better. Informal communication well creates a sense of belonging when the employee associates himself with the company, and the company with himself.

All employees should be invited to the salon’s birthday. The holiday will suit everyone if you work out the following questions in advance:

• Compliance of the event with the interests of the entire team. To better understand how to mark, conduct an oral survey or questionnaire. Employees will be interested if they can prepare the program themselves.
• Voluntary attendance at the holiday. If an employee refuses to participate without a good reason, he probably has hidden conflicts with his colleagues.
• Possibility of leaving the holiday at a convenient time. It is better to think through the rules of the event in advance and announce them to the employees.

Employees will be pleased if they receive congratulations and gifts. These can be souvenirs with the salon’s corporate logo or items that can be used: small sets of cosmetics, boxes of chocolates, sweets for the children of employees. A good financial motivation would be the payment of bonuses on the occasion of the salon’s birthday. The monetary equivalent of success should be felt by every team member.

You can spend the holiday in a salon or restaurant. To prevent the event from turning into a simple “dinner at the expense of the company”, it is necessary at the stage of its preparation to think through the tasks that it should solve. In the ceremonial part, it is worth thanking each employee, highlighting his successes, which are a common contribution to the team result. And to confirm your gratitude for your work, give gifts.

A corporate holiday is a great opportunity for a manager to have a heart-to-heart talk with employees. Informal communication allows you to get to know your colleagues better and helps establish mutual understanding.

Summary

A corporate event to mark the salon’s birthday is an effective tool to stimulate customer interest in services and optimize relationships within the company. With proper organization, you can significantly increase the competitiveness of your business. You will maintain the loyalty of regular customers, attract new ones, provide additional advertising, creating demand for salon services in the near future.

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Today (7.07) is my birthday. Yes, thank you, I will grow big. So, I (as expected) received congratulatory SMS and letters from companies that know a little more about me :)And all their congratulations are so boring and formulaic that I wanted to write an article aboutHow to congratulate a client on his birthday.To help those who have no ideas and to shame those who do not want to try.

It is important to understand that a client’s birthday is an excellent occasion to remind him of what a great company you are and how much you love him. But! Keep in mind that when it comes to your congratulatory speech, your sincere gratitude and appreciation for your clients should have an appropriate tone.

I don’t remember who said this and where I heard it, but the thought is correct.

Situation 1. Letter -

Thoughts on writing personalized greetingshappy birthday to the clientmay seem a little complicated at first if you are not used to doing this. But everything is much simpler than you think!

• Try to docongratulatory letter from the companyas unique as possible. To personalize your congratulations, come up with 10 templates for each part of the letter.

1. introduction;
2. wishes;
3. ending.

And then compose it like a designer.

• The next tip follows smoothly from the previous one: do not use the same template for everyone. Same congratulations can diminish the importance and emotional value of the action itself.
• Try to find out some unique details of the client you want to congratulate (advice is more likely for small companies).
• Always address the client by name. By no means “Dear client!” Apparently, it’s not that expensive, since they didn’t even bother to insert a name into the template. Calling by name always creates the illusion of intimacy.
• No need for pompous speeches. Overly rich writing language may seem insincere.
• To make your wishes more interesting, use a little humor. But, be careful and don't go too far.
• Send the letter in a timely manner. If someone receives birthday wishes three weeks after everyone has already had a day off, it will be at least strange.
• Include in the signature either all employees of the company (if the company is small) or simply write, for example, “from 42 employees of SEMANTICA” to make the letter more sincere.

Example letter

Happy Birthday, Elena!

We as a team would like to wish you success in your work and more free days for quality and well-deserved rest. We hope that today you have an extraordinary day, full of joy and pleasant surprises.

With respect and best wishes,

42 SEMANTICA studio employees

Situation 2. Happy birthday to clientin person

It is important to maintain communication with the client. And a birthday message is a great way to do that. And don't be shy.

So how to write pcongratulating the client on his birthday on his own behalf.

Today, good customer loyalty is quite difficult to obtain. It's as if their loyalty is a delicate flower they are saving for someone special. Become that special person. And then the brand of the company you work for will evoke only positive emotions in the client.

Example letter

Hello, Elena!

I am writing to congratulate you on your birthday! Thank you for your patience in your work, for your useful comments and observations. Thanks to you, my work gets better. I am especially grateful for that remark on the text about frying a steak. I applied your advice when cooking, received a lot of compliments and really enjoyed my dinner:)

I am glad that we have been working with you for so long and I want to wish you great success, good luck and good health. May today be especially joyful and memorable. Again, happy birthday!

Sincerely,

Situation 3. P Happy birthday greetings to a client via SMS

I’ll tell you right away what NOT to do:

• “Happy Birthday to the most unusual and unique client! May your brightest wishes come true!” In general, it’s very strange when they write like that. Especially when you realize that this is a template and they didn’t even put your name in it.
• « We are thinking of you on this important day and hope it is filled with happiness. We wish you many joyful years ahead! “It’s also strange to see this in an SMS message. I'm specifically talking about that moment where you "think" about someone that day. Well, that's not true. Good.
• And please don't write poetry. It's horrible.

Since you have chosenHappy Birthday greetings to clients via SMS, I recommend brevity, because long messages irritate many.

Here are some simple messages that will show you care about your customer. I wrote several examples for different types of companies - both a less formal message and a more strict, reserved one.

Congratulations! The entire studio wishes you a very Happy Birthday and another year filled with adventure [or joy, abundance, success]. Your SEMANTICA

***

Elena! Happy birthday! We wish you joy on this special day. Your SEMANTICA

***

Happy Birthday, Elena! We hope you have an extraordinary and joyful day today. Your SEMANTICA

***

We send you our most sincere wishes for a happy birthday. Congratulations! Your SEMANTICA

***

We as a whole studio are happy to wish you a happy birthday! Joy and happiness! Your SEMANTICA

***

We are very glad to have you as our partner. We wish you prosperity and fruitful work. Happy birthday! Your SEMANTICA

B2B p congratulations from the company to the client: congratulations on the company’s birthday

All the tips for writing congratulatory letters and messages were discussed above and therefore here I will just give a couple of examplescongratulatory letter from one companyfor another company's birthday.

Try to delve into the topic of business - think about the complexities and importance of a particular area. The owner of the company will be very pleased to hear about your experience with the company (as a client), your praise and attention to detail.

Good afternoon, Elena Evgenievna!

We express our congratulations on the tenth anniversary of your restaurant, which still continues to amaze residents and guests of our city with its gastronomic delights.

We have lunched and dined with you many times over the years and can attest to the consistently high quality of food and service that has brought you success.

We highly appreciate the opportunity to work with you and wish you continued success!

Best wishes,

Daria Kuznetsova, search marketing studio SEMANTICA

But you can write something short and simple. The main thing is to be sincere.

We were glad to read the news on your website about the tenth anniversary of your business in the medical services market. Congratulations on reaching a major milestone! Your clinic serves the noble mission of providing competent, innovative and affordable medical care to the city's residents.

You have built a strong reputation in the community. And working with you is a real pleasure.

Best wishes,

Daria Kuznetsova, search marketing studio SEMANTICA

If you follow these simple tips, you will be able to write beautiful, personalized copy and your client will be deeply touched and impressed by your efforts. Who knows? One simple, kind gesture on your part can even motivate a client to recommend your services.

Good luck, and Happy Birthday to your client!

Congratulations on the opening of your beauty salon! I wish you many amazing and varied busy days. Great job and great mood. A rapid flow of customers, a positive reputation, a cozy atmosphere and huge profits. Develop and become a network of the most popular salons!

Congratulations on the opening of a beauty salon and I want to wish that your salon becomes a real temple of art, a factory of excellence, a studio of splendor. I wish you generous and always satisfied clients, prosperity, ever new and wonderful ideas, incredible transformations and great roads to success!

Not everyone can create beauty; maintaining it is a lot of hard work. Let all these important things be done in your salon, so that everyone who comes there leaves with a smile and a desire to return. Happy opening of the beauty salon!

Congratulations on the opening of your beauty salon! Let many clients come through its doors and be satisfied with the quality of services. May it bring you good profit and joy from the fact that you can make the world a little more beautiful. I wish to develop and grow, and in the future have a whole network of salons!

Congratulations on the opening of a beauty salon and I sincerely wish to be able to reveal all the secrets of beauty and give each client absolute self-confidence, a radiance of joy, a gloss of impeccability. And for this I wish you to receive sincere gratitude from satisfied clients every day and generous profits from your “beautiful” activities.

Congratulations on opening a beauty salon. I wish that the beauty created in your workshop will always save this city and the whole world. Let every client be not just satisfied, but completely delighted, let every day give a lot of pleasant emotions and impressions, as well as a lot of incredible ideas and prospects.

Congratulations on opening a beauty salon. I wish each client and each client to give their charm, sophistication, beauty and perfection. From the first days of the salon's work, let crowds gather who want to fall into the hands of your talented masters, let everyone come to your salon with a kind smile, and leave with gratitude. I wish you daily high profits and finances, bright impressions, and positive emotions.

It is with great pleasure that I congratulate you on the opening of your beauty salon! The day that you so diligently brought closer, where you put all your soul and all your strength! Now you can be proud of yourself, because you did a great job!

Now everyone in the city will be well-groomed and beautiful. Congratulations on opening your beauty salon. I wish that it always has a cozy atmosphere and harmony reigns, that every client remains satisfied with the work of professionals, that the popularity of the salon grows every day, and that income grows with it.

Let your wonderful beauty salon only flourish and delight customers with its various services! I wish that there are many visitors, that they all bring good income to the salon, and I also want to wish that only the best masters work in your salon, who can give clients a good mood and quality services!

Issue title: Happy birthday wishes to the beauty salon. Dear godfather, I congratulate you on your birthday with all my heart! May your path in life run exclusively through beautiful, safe and level areas. Let your internal energy only gain momentum and allow you to enjoy life to the fullest!

Dear birthday boy, I wish you health and intelligence on your birthday. No wonder they say: If there was intelligence, there would be a ruble. If there is no intelligence, there will be no ruble. And also happiness to you, joy and fulfillment of your dreams!

They say from time immemorial that they like to compare humans with animals. He has the eye of an eagle. This one has the heart of a lion. Well, if you think about it carefully, you are a fantastic and versatile animal, with which I congratulate you on your birthday and wish you the same varied happiness!

If you look at the sky and take a closer look at the stars, you will notice that they are all as different as people. A man is born and a new star appears in the sky. If a person is healthy, then his star shines brightly, if he is sick, he shines dimly, dies, and his star falls from the sky. Let's drink to your star to shine very brightly and never fall.

Let a kind artist paint your life with bright colors, and a talented composer write the major melody of your destiny. Sleeping Beauty had fairies, and may your fairy have a benign fate

Happy birthday. Let there be mood swings from good to excellent, let there be streaks of luck and incredible luck in life!

Dear boss, on behalf of our entire team and personally on my behalf, we would like to congratulate you on your birthday and wish you spiritual satisfaction, family well-being, material wealth, optimism in everything you have started, success and good luck. Happy holiday to you!

On her birthday, I want to wish my beautiful girlfriend many happy moments in life, great mood, bright emotions, true friends, and fulfillment of desires.

On your bright holiday of Birthday, I wish you goodness, smiles, sun and warmth!

My dear sunshine, my beloved friend, on your bright birthday, I congratulate you with all my heart! I am eternally grateful to you for always being there and I can always count on your support and understanding. My dear, you are the best friend in the world.

May your life always be prickly, difficult to reach, but sweet and bright. In general, raspberries! Try to mark it so that the neighbors sleep peacefully, and the district police officer does not have more work! Happy birthday!

Spaniards like to wish their friends and relatives good health, great love, beautiful women, and most importantly, longevity on their birthday so they can enjoy it all. Let us wish the same to our birthday boy today!

I wish that a holiday of fun and family warmth always reigns in your home. May your family and friends always be there and never let you lose heart. Happy birthday!

I wish you bright impressions and unforgettable moments, a fabulous life, and endless health. Be happy, my dear, and enjoy every moment. Happy birthday!

Every day is a new shade of happiness, new joy, new mood... Great mood! All the colors of life are for you! Happy birthday!

I wish you to always remain as radiant, cheerful, charmingly beautiful, and also to always be loving and loved, and very, very happy!

Your light, with which you envelop everyone who happens to be next to you, is like a cozy mother’s hug. As a child, this was the only place in the world where you could hide from all the hardships and misfortunes. Thank you for bringing me back to childhood with your warmth! Happy birsday, my dear!

Darling! Congratulations on your birthday! You are my protection and support. I always feel more confident next to you. Thank you for this! I sincerely wish you to be successful, lucky in all your endeavors, purposeful and optimistic! Happiness, joy, love to you!

On this day, may life give you its brightest colors, impressions and unforgettable moments! We wish you peace, light, sun!

Let your family and friends bring you only happy news, let it be light and clear - outside the window and in your soul.

Happy birthday! I wish you joy, creative ups, steep peaks conquered, constant success! I wish you reliable people around, strong nerves and a peaceful weekend, unforgettable trips and true family happiness!

Happy Birthday! I wish you to successfully overcome temporary spaces, circumstances, obstacles and negativity, desperately fight for your place in the sun and win in the ring of passion.

Today, four generations have gathered at this festive table! Grandpa, we all love you very much! And we want to wish you to be as young as your great-grandchildren, healthy as your grandchildren and wise as your children! You can be proud of us! Although we are proud of you and set you as an example! Happy birthday!

What should I congratulate you on? ... Congratulations on having someone to congratulate you on! This, you agree, is important. And this is your merit. Because I have never met such a smart, cheerful, sociable person. Stay the same always! Congratulations!

On this day, open your heart - towards new, bright impressions, events, meetings! Happy birthday!

I'll bring you coffee in bed with a bouquet of field daisies, and together we'll remember how young we were! Our children will come running, kiss you, and give you their gifts! And I will be happy to see the joy in your eyes! My dear, tender! Congratulations on your birthday!

Happy birthday, dear, dear friend! With all my heart I wish you to become the wife of an oligarch, to acquire your own jewelry factory, so that you can change jewelry and dresses every day. I'm even better - three times a day: for breakfast, lunch and dinner.

Just think about it! The whole holiday exists thanks to one person! And how wonderful and versatile! A needlewoman and a careerist, a hostess and the life of the party, with a passion for travel and the ability to enjoy being a homemaker. Let your life be as amazing and unique as your personality!

Brother! Happy Birthday to You. You are very close to me, although we are cousins. Therefore, I cordially, with all my heart, congratulate you and want to wish you to be self-confident, purposeful, and cheerful. And, of course, happy! May Luck smile on you every day of your life!

My dear sister, you are a bright ray of sunshine, an unearthly angel, my inspiration! On your birthday, I wish you joyful surprises, original gifts, the most beautiful, sincere words of congratulations! Let all your dreams come true, and let your friends give you a good mood and the joy of communication!

I discovered a ditty that was very suitable for our birthday girl: They say I’m a fighter, they won’t stay as girls. Oh, and grief for the one who gets me! She is a conscientious person, she knows how difficult it will be for her husband to deal with her. That's why she doesn't get married. I think she's exaggerating her shortcomings. Such a beauty is a dream, and not only for a poet! May God give you a good groom!

Dear mommy! On your birthday, I say: I love you and wish you amazing, bright happiness! May your dreams come true, may a young, cheerful beauty always look at you from the mirror, may your house be bright with your smile! Sunny dawns to you, birds singing and endless prosperity!

On your birthday, I want to say that you are the best and most worthy man not only in our city, but in the whole country. Happiness to you!

Happy Birthday! I wish this day to become the most unforgettable in your life! So that sorrows and worries pass you by and your life path is like a fairy tale, which is described in the books on your shelves!

Our birthday girl has one serious drawback: every year she becomes cuter and more attractive. But we will forgive her for this shortcoming. Let's wish her to continue to be so young and energetic!

I raise my glass to express my warm feeling, warmed by the drinks, to the hero of the evening and congratulate him on his birthday. I wish you to be like light, live for two hundred years, sing songs and be blown away by love. Let's ring out a loud "Hurray!" in his honor.

I wish you to go through life laughing. Adventures and miracles! Let them happen every day, and not just on your birthday!

A birthday is an annual gift given to a person to rejoice in the love and affection that close friends have for him. And so we resolutely declare that this event is valuable and dear to us. May the days of your life go long, and may your love and affection for us always be. Long live the birthday boy!

May your life be cloudless, like the sky over the desert, full, like the jug of a hospitable Caucasian, long and interesting, like the Milky Way. And may your eyes always glow with happiness, like the polar lights above the pole!

I wish you stability, dizzying success, incredible projects, creative ideas, brilliant achievements. And also, confidence, strength, perseverance and only worthy victories. Happy birthday! — Happy birthday beauty salon wishes

My dear girl, I wish you fulfillment of your dreams, so that faithful friends give you their care and warmth, and your beloved family protects you from all troubles and adversity. Happy birthday.

On this brightest day for you, we want to wish you happiness and warmth. Let only joy cross the threshold of your home, and let worries always remain outside the door!

Open the doors to the world with your shoulders, conquer it with your smile, and let your life be full of joy, fun and drive! Good luck in realizing your ideas and may any of your dreams come true!

Another smart person decided to collect all the birthday poems that there are in the world. A grandiose collection has been assembled, the scale of which is impressive.

Let there be no place for any sorrows and disappointments in your life. I wish that all your brightest dreams come true and give you a lot of joy and goodness. May every moment of your life be filled with the warmth and closeness of your loved ones. I wish that all your endeavors are crowned with breathtaking success!

I wish that happiness does not forget you, that joy knocks on your house and that the fun continues! Happy birthday!

May there be no person happier than you today. Make your deepest wish, and I will make it come true.

On your birthday, I wish you to be someone’s treasure, to have complete prosperity and a true dream in life.